Christian Poulsen, CEO of Hasselblad said, : “The digital revolution prompted many professional photographers to adopt high-end 35mm DSLRs as their back-up or even their main camera.  But as the most demanding photographers have become acquainted with the technology, the feedback we’ve had indicates that high-end 35mm often doesn’t offer the required image quality.  Many photographers also miss the high-end camera system’s additional photographic flexibility that is beyond the physical parameters of the high-end 35mm DSLR, which was originally designed for ultra-fast shooting environments.  Hasselblad has been deluged by requests from traditional camera back buyers for true wide angle photography and extended image quality.  We’re very confident that in the H3D, a logical evolution of the H1D and H2D, all professional photographers will find the complete photographic solution for these needs.  What Victor Hasselblad managed to develop with the classic V camera system, the H3D now extends into the digital era.